OUTBOUND TOURISM & INTEGRATED

Building a Bridge Between the Australian Lifestyle and Chinese Consumers

As enthusiasm for travel grows among Chinese consumers, this group increasingly looks overseas to satisfy their thirst for adventure and exploration.

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MEDIA RELATIONS & INBOUND TOURISM

Meliá Shanghai Hongqiao:
Crafting Experiences to Reconnect with Oneself

The brief was to launch and introduce the new Melia Shanghai Hongqiao to local media with these objectives…

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SOCIAL MEDIA

UTS brings a bit of Sydney sunshine to Beijing

University of Technology Sydney (UTS), Australia’s Number One young university, regularly hosts UTS Open Days for prospective students in Sydney—big, festival-like events covering the whole campus to showcase students’ work, faculty strengths and what makes UTS different.

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SOCIAL MEDIA

Enjoying the sounds of summer with Forever 21

To echo the global 2016 Festival Campaign and kick-start the Festival season in China, we wove social media platforms and fashion influencers together for a comprehensive campaign to further drive social follower acquisition and traffic to e-commerce.

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INTEGRATED

Taking Meliá followers on a 365 day world tour

Meliá Hotels International, the largest hotel chain in Spain, has been enjoying continuous strong growth globally. But to maintain this trajectory, they have to win over the biggest hospitality battleground: Chinese travellers.

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OUTBOUND TOURISM

Spending in style with Value Retail Europe

Value Retail Europe, the creator and operator of the Collection of Villages across nine major cities in Europe, tasked Red Bridge with enhancing its fashion credentials and positioning the Villages as must visit shopping destinations for stylish Chinese consumers visiting Europe.

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SOCIAL MEDIA

Creating queues around the block with Forever 21

Last year, we were tasked to orchestrate a Forever 21 consumer campaign to enhance brand awareness and affinity and drum up excitement around the opening of its new Shanghai Huaihai Lu store.

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BRANDING

Positioning Nordic Cod as the fish for families

Red Bridge was tasked with undertaking a brand analysis to review the current status and positioning, and develop a refined and clear brand platform for on-going marketing communications.

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SOCIAL MEDIA

Making Ted Baker the talk of the town

Ted Baker first entered the China market in 2012 and has since created numerous campaigns to convey its British heritage, quality and quirky style to Chinese consumers. Ted challenged us to make him the talk of the town; remaining true to his character, humour and style.

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SOCIAL MEDIA

Shouting Hey China! with UTS:INSEARCH

UTS:INSEARCH, the pathway provider for University of Technology Sydney, was already a long-term traditional PR client when we were appointed to handle their Weibo and WeChat accounts in September 2015. Engagement was low, the planning process was in need of streamlining and needing to evolve to navigate China’s highly variable social media landscape.

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OUTBOUND TOURISM

Establishing DFS as a must visit travel destination

Red Bridge was engaged to reinforce DFS and T Galleria with DFS’s unique offering and positioning as the world’s leading luxury travel retail destination choice, using both traditional and social media.

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OUTBOUND TOURISM

Promoting Soneva’s slow life philosophy

Red Bridge was tasked to promote the Soneva Group (“Soneva”) brand and its SLOW LIFE philosophy amongst stakeholders in China, drive awareness of the Group’s portfolio of resort properties, future and planned, and promote the sale of Soneva’s private residences.

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BRANDING

Connecting Gieves & Hawkes’ heritage with innovation

Gieves & Hawkes, a heritage British apparel, and is known for delivering the highest level of craftsmanship and personalised service. In China, they recently launched a premium optical lens line – a global first for the brand. Red Bridge was tasked to establish a unique brand positioning for the lens line.

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