OUR STORY

Welcome to WE Red Bridge.

WE Red Bridge is an award-winning, integrated communications consultancy, born through the merging of two leading independent agencies who shared a single common goal:  to do things differently.

With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients to think ahead, not be afraid to challenge the status quo and deliver tangible business results.

Providing integrated brand marketing, technology, corporate and healthcare sector expertise, our strength is working with first mover or challenger brands that are seeking to define or disrupt an industry category.  Those brands that are leading the way through technological and social innovation, or the mavericks, our kindred spirits, who dare to  challenge convention.

With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach and international in its thinking.

WHO WE ARE

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We’re insights based.

No one knows what the future holds but we anticipate tomorrow. Interpreting insights and trends enables us to help our clients win the war for relevance to thrive in unpredictable and fast-moving environments – like China and its burgeoning middle class.

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We’re creatively led.

With everything we do, we seek to create experiences that grab people by the heart and inspire them to act, to change behaviour, to make a purchase, to spread the word. Through our team of creative thinkers, strategists and problem solvers, we’re connecting the dots between brands, culture and customers.

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We’re content driven.

We strive to create powerful editorial, and engaging and shareable content for consumption. We specialise in storytelling for the engagement era and new communications reality.

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We’re solutions orientated.

We help companies to meet their communications objectives and are relentless in chasing results that drives business value and builds brand awareness.

LEADERSHIP

Creators & curators.

At WE Red Bridge we’re strategists, data scientists, writers, filmmakers, and social media provocateurs all focused on moving and shaking perceptions of even the hardest-to-reach audiences. Whether your business is technology, healthcare, b2b or consumer focused, your brand must be ready to harness its motion and create campaigns that can break through the noise, spark audiences to engage and move your business. Our teams can help you get there.

Understanding that the advice and execution we deliver can only be as good as the people behind it, we place great emphasis on our team, the skills they bring and their ongoing development. Coming from a diverse range of backgrounds and disciplines, the team offers an international perspective, deep local and sector knowledge, uncompromising standards and a passion for what we do.

Meet the senior team.

Penny Burgess

MANAGING DIRECTOR, CHINA

Nicky Wang

MANAGING DIRECTOR, INTEGRATED MARKETING

Jean Wylie

DIRECTOR

Maho Saito

ASSOCIATE DIRECTOR

Adam Koh

ACCOUNT DIRECTOR

Carol Gong

ACCOUNT DIRECTOR

Ricky Tian

DIGITAL ACCOUNT DIRECTOR

Massimo Mazzilli

CREATIVE DIRECTOR

Amie Wang

SENIOR CONTENT PLANNER

Kit Mention

ASSOCIATE ACCOUNT DIRECTOR

Sophia Hsu

REGIONAL TECH PRACTICE, ACCOUNT DIRECTOR

Lu Heng

INSIGHT & ANALYTICS, CHINA LEAD

Martin Xu

SENIOR ACCOUNT DIRECTOR

Sissi Jiang

ASSISTANT ACCOUNT DIRECTOR

Judy Guo

MANAGING DIRECTOR

AWARDS

The quiet achievers.

We much prefer working behind-the-scenes for our clients, but sometimes it’s nice to get a little bit of recognition.

2016

PRWeek Awards Asia
Winner of 2016 Greater China PR Consultancy of the Year

Sabre Awards
Winner of 2016 Greater China PR Consultancy of the Year

Sabre Awards
Sabre Gold Category – Gold for Beauty and Fashion Category – Forever21

Holmes Report 2016 Survey
Best National Agency to Work For Greater China

2015

Campaign Asia Awards
Silver Winner of 2015 Greater China Independent Agency of the Year

PRWeek Awards Asia
Silver Winner of 2015 Best Use of Social Media

2014

Campaign Asia Awards
Silver Winner of 2014 Greater China Independent Agency of the Year

PRWeek Awards Asia
Winner of 2014 Asia Pacific Boutique PR Consultancy of the Year

Sabre Awards Asia Pacific
Gold Winner of 2014 IN2 Earned Media